Experience

Jun 2026 – Present

• Leading product design for an AI note taker across Google Meet, Zoom, and Teams

Apr 2026 – Jun 2026

• Ran an AI-first user experience team — bridging product ownership and design delivery

Nov 2025 – Apr 2026

• Defined autonomous retail media vision and pitched Zitcha’s first AI team
• Designed configuration for retail media setup — audiences, margins, and campaign orchestration
• Strengthened retail media IA and modernised the component library
• Prototyped with Claude, Codex, and Lovable for client validation

Nov 2024 – Oct 2025

• Design system work alongside advisory, including dark mode strategy

Jul 2024 – Oct 2025

• Mentored new designers and drafted a dark mode design system strategy

Nov 2023 – Jul 2024

• Relaunched Dovetail as a customer insights platform — discoverability, PII, analysis, and navigation
• Hired seniors and coached designers into leaders; left a team that could run without me
• Shipped Magic analysis, semantic search, and feedback channels

Aug 2023 – May 2024

• Grew self-service, enterprise, integrations, and web traffic as IC and people manager
• Scaled Dovetail for enterprise organisations — unblocked deals and lifted enterprise NPS from 14 to 23
• Made research safe to share at enterprise scale, recovering a stalled trust bet in six weeks

Jul 2021 – Sep 2023

• Led design for a new customer insights product and launched the integrations team
• Drove enterprise satisfaction and deal closure through design and roadmap ownership

Oct 2020 – Jun 2021

• Brought Opsgenie and Incident Management into Jira Service Desk as a full ITSM platform

Apr 2017 – Sep 2020

• Fixed cross-product UX between Jira Service Desk and Jira Software to drive adoption across both

Jan 2016 – Mar 2017

• Improved activation and the help center experience for Jira Service Desk