← Rohan Fleming

Rohan Fleming

Lead / Design / Build

Product designer and product owner with 10 years shipping enterprise and AI-native products — from IC craft through design leadership and ownership.

Experience

  • Tactiq

    Jun 2026 – Present

    • Staff Product Designer

      Jun 2026 – Present
      • Leading product design for an AI note taker across Google Meet, Zoom, and Teams

  • Zitcha

    Nov 2025 – Jun 2026

    • Product Owner

      Apr 2026 – Jun 2026
      • Ran an AI-first user experience team — bridging product ownership and design delivery

    • Product Design Lead

      Nov 2025 – Apr 2026
      • Defined autonomous retail media vision and pitched Zitcha’s first AI team
      • Designed configuration for retail media setup — audiences, margins, and campaign orchestration
      • Strengthened retail media IA and modernised the component library
      • Prototyped with Claude, Codex, and Lovable for client validation

  • Dovetail

    Jul 2021 – Oct 2025

    • Product Advisor

      Jul 2024 – Oct 2025
      • Mentored new designers and drafted a dark mode design system strategy

    • Head of Design (interim)

      Nov 2023 – Jul 2024
      • Relaunched Dovetail as a customer insights platform — discoverability, PII, analysis, and navigation
      • Hired seniors and coached designers into leaders; left a team that could run without me
      • Shipped Magic analysis, semantic search, and feedback channels

    • Lead Product Designer

      Aug 2023 – May 2024
      • Grew self-service, enterprise, integrations, and web traffic as IC and people manager
      • Scaled Dovetail for enterprise organisations — unblocked deals and lifted enterprise NPS from 14 to 23
      • Made research safe to share at enterprise scale, recovering a stalled trust bet in six weeks

    • Senior Product Designer

      Jul 2021 – Sep 2023
      • Led design for a new customer insights product and launched the integrations team
      • Drove enterprise satisfaction and deal closure through design and roadmap ownership

  • Atlassian

    Jan 2016 – Jun 2021

    • Senior Product Designer

      Oct 2020 – Jun 2021
      • Brought Opsgenie and Incident Management into Jira Service Desk as a full ITSM platform

    • Designer

      Apr 2017 – Sep 2020
      • Fixed cross-product UX between Jira Service Desk and Jira Software to drive adoption across both

    • Graduate Designer

      Jan 2016 – Mar 2017
      • Improved activation and the help center experience for Jira Service Desk